The most powerful brand in 2013 – is Ferrari!

It is a bit surprising because the Italians produce cars for the owners of high social status. Besides technological «experts» Apple or Samsung could easily take first place. Still, the Italians have won. Despite the small market segment, Ferrari took the lead thanks to the high financial performance criteria such as average revenue per customer, spending on marketing and advertising, the net interest margin. But the most important criteria – are love and loyalty to the brand. According to analysts of Brand Finance – Ferrari is out of competition with car manufacturers like Mercedes - Benz, BMW, VW, Audi and Lexus, as well as other well-known brands in the world. And what do you think? Is it worth argue with this result? But, undoubtedly - Ferrari is one of the largest companies whose products are known throughout the world.

The company «Rental» congratulates Ferrari with an excellent result. Watch the news with us and always be in a course of the brightest events!